Christine Green

I’m a passionate marketing, communications, and brand strategy leader who thrives on creating marketing magic. I love using data and audience insights to design innovative strategies, informative content, and craft compelling stories that make brands shine. You can often find me leading a focus group, hosting a journey mapping exercise, strategizing on a whiteboard, analyzing campaign performance, or problem-solving with post-it notes.

But there’s more! My commitment to brand success extends beyond the expected. I’ve taken on additional responsibilities like hosting live lottery drawings on TV, serving as the mascot for the children’s hospital, and voicing a national television commercial, demonstrating my versatility and ability to contribute to various marketing initiatives.

My superpower: Building brand experiences and marketing campaigns that not only grab attention but build lasting relationships with audiences, leading directly to growth in brand equity and loyalty.

My background: I’ve led marketing teams, managed budgets (big ones!), and implemented strategic change in all kinds of organizations. From higher education to healthcare and innovation, every stop has provided unique experiences to creating vibrant, effective, and creative marketing and communications teams.

My next step: I’m eager to share my passion for marketing strategy, audience insights, and brand alignment to help you achieve your goals. I love helping organizations tell their stories to the audiences who matter most.

Prisma Health | Greenville, SC
Clemson University | Clemson, SC
South Carolina Education Lottery | Columbia, SC
San Antonio River Authority | San Antonio, TX
Medialink | New York, NY
The Economist | New York, NY
Digital Strategy & Demand Generation
Digital Marketing Strategy
I love to design and execute omnichannel digital marketing strategies that align with business objectives, leveraging automation, paid media, and organic tactics for audience growth and engagement.
Demand Generation & Lead Nurturing
Work cross-functionally to build and optimize digital demand generation programs to drive patient acquisition and engagement, leveraging targeted content, paid media, and automation.
Customer Journey Mapping
Happy when I am visualizing and analyzing customer touchpoints to identify opportunities for engagement, personalization, and improved digital experiences.
Customer Segmentation
Expert in developing detailed audience personas and segmentation models to tailor messaging, enhance targeting, and improve marketing effectiveness. Ask me about my Sesame Street persona presentation!
Personalization & AI-Driven Marketing
Excited to use AI-powered insights and dynamic content strategies to enhance digital experiences and tailor messaging to key audience segments.
Conversion Optimization
Skilled in A/B testing, UX analysis, and funnel optimization to enhance digital experiences and improve lead generation and conversion rates.
Audience Insights & Market Research
Audience Insights
Deep experience in leveraging first-party and third-party data to develop audience segmentation strategies, informing content, advertising, and personalization initiatives.
Market Research
Love working with stakeholders to conduct competitive analysis, consumer research, and trend forecasting to inform strategic marketing initiatives and audience engagement strategies.
Competitive & Industry Analysis
Expertise in analyzing market trends, competitor strategies, and industry benchmarks to inform data-driven marketing decisions and innovation.
Qualitative Research
I have conducted many focus groups, user interviews, and sentiment analysis to inform marketing strategies, customer journey improvements, and brand positioning.
Advertising & Media Strategy
Digital Media Planning/Buying
Expertise in programmatic, search, and social media advertising, utilizing data-driven insights to optimize campaigns, maximize ROI, and improve patient and student acquisition.
Digital Advertising
I’ve been planning, executing, and optimizing paid digital campaigns across search, social, and display, leveraging AI-driven insights and automation for a long time! I remember attaching tracking codes out of a binder… that’s how long!
Paid Search & SEO Strategy
Experienced in managing search marketing campaigns (Google Ads, Microsoft Ads) and implementing SEO best practices to improve organic visibility and drive high-intent traffic.
Content & Brand Strategy
Content Strategy
Expert in developing data-driven content strategies that drive engagement and conversions, leveraging SEO, audience insights, and brand storytelling to optimize digital experiences across healthcare and higher education.
Social Media Strategy
One of the hardest jobs on a marketing team- designing and managing social media programs that enhance brand visibility, foster engagement, and drive conversions through paid and organic efforts. Ask me about the time Google deleted an entire brand YouTube account!
Brand Development
I love to work with creative teams to evolve and strengthen brand positioning, ensuring alignment with organizational values and customer expectations through digital storytelling and identity refinement.
Brand Events/Activations
Strategic leader in integrating digital and in-person brand experiences, ensuring seamless engagement through content, experiential marketing, and audience interactions.
Technology & Analytics
Analytics & Reporting
Strong background in leveraging GA4, CRM, and BI tools to track performance, uncover insights, and optimize marketing strategies based on data-driven decision-making.
Website Development
Experienced in leading website strategy and development, collaborating with cross-functional teams to enhance user experience, optimize site performance, and drive measurable results.
Marketing Automation & CRM
I love to get my hands on any reporting platform and leverage platforms like Salesforce, HubSpot, and marketing automation tools to nurture leads, personalize customer experiences, and drive engagement.
Customer Experience & Engagement
Customer Experience
Certified Customer Experience I am a Professional (CCXP) with expertise in designing customer-centric strategies that enhance satisfaction, loyalty, and engagement.
Cross-Functional Leadership
Proven success in collaborating with stakeholders across marketing, IT, analytics, and operations to develop and execute integrated digital strategies.
Communications
Skilled in crafting strategic messaging for diverse audiences, ensuring brand consistency and clarity across digital channels, executive communications, and integrated marketing campaigns.
James Madison University
B.A., Communication Studies and Public Relations
University of Illinois
M.P.A

Certified Customer Experience Professional (CCXP)
Higher Education Analytics/Higher Ed Experts
HubSpot Content Marketing
SEMrush for Digital Agencies
SEMRush SEO
Google Ads
Interactive Advertising Bureau (IAB) Digital Media Planning & Buying
Google Analytics/GA4
Qualtrics XM
The Trade Desk
American Marketing Association Member
Clemson University President’s Leadership Institute
American Marketing Association Board Member | San Antonio Chapter
Interactive Advertising Bureau (IAB) Digital Media Planning & Buying Exam Consultant
68% increase in undergraduate applications, 33% increase in undergraduate enrollment.
Spearheaded multi-million-dollar integrated digital marketing campaigns across paid, earned, owned, and shared channels, driving strategic planning and execution to amplify brand reach.
Developed and managed strategic integrated marketing campaigns using print, digital, video, and social media, leading to a 68% increase in applications and a 33% increase in enrollment.
28% increase in website/advertising recall and 2.3% increase in brand loyalty.
Elevate and strengthen the Prisma Health brand image and awareness by emphasizing brand equity and go-to-market storytelling campaigns, resulting in a 2.3% increase in brand preference and loyalty metrics.
Collaborate with the Executive Leadership Team to align marketing strategies and tactics with overall business objectives across all digital channels, achieving a 28% increase in website and advertising recall.
251% increase in Google reviews.
After implementing reputation management solutions, Prisma Health increased its number of Google reviews by 251% over the previous review period (October 1-May 31) – bringing in 1,887 reviews, up from 538 in 2023.
Increased 5-star ratings to 90% (up from 80%).